SEO is a set of works aimed at improving the position of the site in the results of search engines to increase website traffic. SEO will increase your visibility in the organic, or unpaid search engine results.
SEO includes both the high-tech, and creative aspects that are necessary to improve rankings, website traffic, and to increase recognition in search engines.
There are many aspects to SEO. From the content on your page, to keywords that you’re using, and how sites link to you on the web. The structure of your website has to be created in a proper way that search engines understand.
SEO is not just a marketing strategy concentrated on search engine result. It’s also about making a website simple, and easy to use for your customers.